In recent years, growing environmental awareness has driven the demand for sustainable practices in all sectors, and green marketing is no exception. The concept of Green Marketing (or Sustainable Marketing) represents an approach where brands position themselves in favor of sustainability and environmental preservation, promoting ecological values and ethical practices. In this article, we’ll … Read more
Sustainability has become one of the major global concerns in recent decades, affecting not only traditional industries but also Digital Marketing. With the growing environmental awareness, consumers are increasingly demanding that companies adopt more responsible and transparent practices regarding the environment. As a result, Digital Marketing has been transforming to incorporate sustainability concepts into … Read more
The world of digital marketing is constantly evolving, and keeping up with trends and innovations is essential for staying ahead of the competition; that’s why we decided to present the top 10 trends and topics in digital marketing for 2025. In 2025, technology, consumer behavior, and new platforms will significantly shape how brands communicate … Read more
In recent years, NFTs (non-fungible tokens) and their use have emerged as a revolutionary technology that is transforming various industries, including digital marketing. Initially known for their impact in the world of digital art and collectibles, these tokens are now expanding into areas such as branding, audience engagement, and the creation of unique … Read more