The world of digital marketing is rapidly evolving, and with it, the emerging platforms for influencers are constantly changing.
As businesses and brands look for new ways to reach consumers, understanding which platforms are rising in popularity can help marketers and influencers stay ahead of the curve.
In this article, we’ll explore some of the emerging platforms that are making waves in the influencer marketing space and how they can be leveraged for maximum impact.
Why Emerging Platforms Matter for Influencer Marketing
With the dominance of established social media channels like Instagram, YouTube, and TikTok, it can be tempting to stick with what’s familiar.
However, emerging platforms present exciting opportunities for influencers and brands looking to engage new audiences, create innovative content, and build a distinctive digital presence.
These platforms often come with unique features and a fresh user base, making them perfect for launching campaigns that stand out.
Top Emerging Platforms for Influencers
1. Threads by Instagram
Launched in 2023, Threads is Instagram’s new text-based platform aimed at fostering conversations and discussions.
While it initially faced some skepticism, it quickly gained traction as a platform for real-time updates and authentic communication.
Brands and influencers can utilize Threads to post timely updates, participate in trending discussions, and connect with followers in a more relaxed and personal manner.
As it continues to grow, Threads is poised to become a key tool for expanding influencer reach and engagement.
2. BeReal
BeReal has gained popularity for its unique approach to social media, emphasizing authenticity over curated posts.
It prompts users once a day to share a photo of what they are doing in the moment, creating a sense of realness and vulnerability.
This platform is ideal for influencers who want to break away from polished content and showcase a more genuine side of themselves.
Brands that want to align with an authentic and transparent image should consider leveraging BeReal for influencer campaigns.
3. Mastodon
Mastodon, a decentralized social network, is becoming more appealing to influencers interested in breaking away from big tech platforms.
Its federated approach allows users to create and join various communities, which can help niche influencers reach dedicated audiences who value privacy and freedom of speech.
While Mastodon may not yet rival mainstream social media, its growing base of users is an important segment to consider for forward-thinking brands.
4. Triller
Often seen as a competitor to TikTok, is a video-sharing app that allows users to create and edit videos with an array of music tracks and special effects.
This platform stands out with its emphasis on music integration and a creator-friendly environment that appeals to both seasoned and new influencers.
It has also been used for live performances and exclusive interviews, making it a promising option for brands looking to tap into the music and entertainment niche.
5. Clubhouse
Although Clubhouse started as an audio-only app with an emphasis on live conversations and panels, it has evolved to offer more features that make it attractive to influencers in various industries.
Brands can organize live conversations, workshops, and Q&A sessions to actively engage audiences in the moment.
With Clubhouse, influencers can foster a deeper sense of community and trust, facilitating more personal interactions than traditional social media posts.
6. Pinterest Idea Pins
Pinterest has traditionally been associated with images and ideas, but its “Idea Pins” feature is transforming the platform into a more interactive space for creators.
Unlike regular Pins, Idea Pins allow influencers to upload videos, tutorials, and multi-page content that stays on the platform permanently, unlike ephemeral content on Instagram Stories or Snapchat.
This feature is ideal for long-term engagement and can be leveraged for showcasing DIY projects, recipes, and educational content.
How to Leverage These Platforms for Marketing Success
1. Understand the Unique Features
Therefore, each platform has its own unique set of features that appeal to different audiences.
By taking the time to understand how these platforms work and what makes them unique, influencers can create content that resonates well and drives engagement.
2. Tailor Content to Each Platform
A common mistake brands often make, for example, is using identical content across all platforms.
For emerging platforms, it’s essential to customize content to align with each platform’s format and user expectations.
Content should match user expectations for each platform, whether it’s BeReal’s authentic, unpolished style or Clubhouse’s in-depth discussions.
3. Engage and Build Communities
In addition, emerging platforms often have tight-knit communities that value interaction and dialogue.
Influencers can use this to their advantage by engaging with followers, participating in conversations, and building strong communities around their niche.
4. Measure Success with Platform-Specific Metrics
Metrics for emerging platforms can differ from those of more established channels.
Engagement on Clubhouse can be measured by listeners and interactions, while Threads focuses on post reach and follower growth.
Make sure to adjust your metrics to the platform, therefore, you can assess the success of your campaigns accurately.
Conclusion
Emerging platforms allow brands and influencers to expand their reach and create authentic and engaging content.
Influencers who adapt and embrace new platforms will remain relevant and connected with their audience.
The future of influencer marketing depends on innovation and adapting to new trends—start exploring these platforms now.
What are your thoughts on these emerging platforms?
Are you already exploring new channels for your influencer campaigns?
We’d love to hear your thoughts and experiences—share them in the comments below!