Email Marketing: Automation Tool

by

 

email marketing design

You’ve probably received an email from a company or person you don’t know, right? 

This happens because at some point your data, including your email, was registered on a form or website that you accessed; in other words, it is registered in the system.

Email marketing is one of the most effective tools in digital marketing. 


It allows direct communication with the target audience, offering a personalized and segmented approach. 

Difference from Email Marketing

Unlike other strategies, such as social media, email marketing provides greater control over message delivery, reaching people who have already shown interest in the brand, either through a previous purchase or voluntary signup.

A good email marketing strategy involves creating relevant and valuable content, segmenting the contact list according to the audience’s interests, and conducting A/B tests to optimize results. 

Automation and personalization are key to increasing open and engagement rates. 

Additionally, it’s important to comply with GDPR regulations, ensuring user consent and providing an unsubscribe option. 

When effectively implemented, email marketing enhances customer relationships and boosts sales.

Automation and Personalization: Technology and Engagement

Automation in email marketing refers to the use of technologies that allow emails to be sent automatically, based on user actions or behaviors. 

For example, when a customer signs up for a newsletter, purchases a product, or abandons a shopping cart, automation enables specific emails to be sent for each of these situations without manual intervention. 

This optimizes time and ensures that users receive messages at the right moment.

email on laptop

Personalization, on the other hand, involves tailoring the email content to meet the individual preferences and needs of each recipient. 

This goes beyond simply using the person’s name in the subject line; it includes sending product recommendations based on past purchases, special offers, or content that truly interests the user. 

Personalization increases engagement, making email campaigns more relevant and effective.

But how are marketing emails captured?

The ethical and effective capture of emails, respecting privacy regulations and the General Data Protection Law (LGPD), aims to build a qualified and interested contact list. 

Some of the main ways to capture emails include:

cartoon of woman showing email marketing


1) Signup forms:

These are the most common, usually found on websites, blogs, or landing pages. 

They offer something of value, such as an ebook, discount, or newsletter, in exchange for the user’s email address.

2) Pop-ups and banners: 

Well-placed pop-ups on a website can grab a visitor’s attention and motivate them to subscribe.

Often, they include offers or rewards in exchange for the email.

3) Social media:

Through paid campaigns or organic posts, it’s possible to direct users to capture pages where they provide their emails.

4) Rich content:

Offering exclusive content, such as webinars, tutorials, or free downloads, requires the user to provide their email to access the material.

5) Promotions and contests:

Promotional campaigns, such as giveaways or contests, are an excellent way to collect emails, as people need to provide their information to participate.

Now we know why we receive emails from multiple senders.

I look forward to seeing you in the next post!